about
about
contact
contact
ops@one11creative.co

Nissan

For 2017-2018, Nissan partnered with Disney + Lucas Films for the launch of The Last Jedi and Solo: A Star Wars Story. This $100 Million partnership centered around Nissan Intelligent Mobility and took viewers on a journey to a galaxy far, far away. *A special thank you to: Lucas Films, Disney, Industrial Light and Magic (ILM), Logan Studios, Shawn Levy, and Jens Gehlhaar.
Category
Automotive & Entertainment
Expertise
Copywriting / Campaign Development / Brand Partnership
The Brief

Make Nissan feel bigger than a car brand. Like...galaxy-level big. So when the Star Wars universe expanded, Nissan hitched a ride—with a $100M partnership that needed to do more than slap logos on lightsabers.

The Solution

We made Nissan Intelligent Mobility feel like tech from the future—because in a galaxy far, far away, it kinda already is.

With help from Disney, Lucasfilm, ILM, and some top-tier creatives, we built campaigns that blurred the line between car commercial and space saga. Not just product placement, but a full-on launch into the cultural stratosphere.

Will this template fit your brand?
+