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Lenovo

To introduce the world’s first foldable PC, we helped consumers realize how this all-new technology could, quite literally, reshape their reality.
Category
Technology
Expertise
Copywriting / Campaign Development
The Brief

Lenovo dropped the world’s first foldable PC. Cool tech. Big deal. But “first” doesn’t always mean “understood.” Our job? Show people it's not just a flex-it's a whole new way to work, play, create, and carry on.

The Solution

We didn’t sell specs.
We sold possibility. Took the tech and made it human.
Tangible. Desirable. Foldable AF.
Because this wasn’t just a new device.
It was a new reality—designed to bend with you.

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