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Ciroc

Responsible for the launch of the first ever Limited Edition, Black Raspberry Ciroc, we worked directly with Diageo to lean in to the uniqueness of the brand: The only vodka made from fine French grapes. This campaign educated consumers on how this new variant, quite literally, goes against the grain.
Category
Technology
Expertise
Copywriting / Campaign Development
The Brief

Launch Ciroc's first-ever limited edition: Black Raspberry. Make it feel exclusive, elevated, and just the right amount of unexpected.

The Solution

We didn't just hype the flavor-we told the story behind it. Vodka made from fine French grapes? That's not standard. That's signature.

The campaign flipped the script on what vodka can be. Smoother. Smarter. Going way against the grain-literally. Black Raspberry didn't play by the rules.
It rewrote them.

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